DIRECTOR, MARKETING & COMMUNICATIONS
Company: Adventist Health
Location: Bakersfield
Posted on: October 18, 2024
Job Description:
Adventist Health Central California Network is a non-profit
faith-based organization operating eight hospitals across
Bakersfield, Delano, Hanford, Selma, Reedley, Tehachapi, and
Tulare, along with more than 130 medical offices throughout the
Central Valley. Every day, we provide care to 5,000 community
members, serving over 1 million patients annually. Our dedicated
team of 7,000 employees and providers spans Kings, Kern, Fresno,
Madera, and Tulare counties, reaching 33 communities from the
Mojave Desert through the Central Valley to the foothills of the
Sierra Nevada and beyond. As part of the larger Adventist Health
system, we are committed to delivering comprehensive healthcare
services across the region. Job Summary:Implements, monitors and
evaluates effective marketing and communication strategies,
including advertising, promotion and media relations to support
overall organizational marketing and communication objectives.
Plans, develops and implements the network's marketing and
communication strategies, both external and internal, driving
growth, engagement and relevancy in the network. Supports new and
existing providers, medical offices and services through
development, execution, monitoring and measurement of marketing and
communication plans to grow volume and revenue. Understands key
marketing and communication performance metrics and analytics to
show campaign results and return on investment. Supervises and
directs the activities of various levels of assigned personnel
using both professional and supervisory discretion and independent
judgment.Job Requirements:Education and Work Experience:
- Bachelor's Degree or equivalent combination of
education/related experience: Required
- Master's Degree: Preferred
- Seven years' marketing and communications experience:
Preferred
- Five years' leadership experience: Preferred
- Five years' experience in a healthcare setting:
PreferredEssential Functions:
- Partners with system marketing, story and communications, and
provides management and leadership to the network's marketing and
communications managers.
- Collaborates with system resources, leads brand positioning and
image enhancement efforts for the network and key services through
coordinated marketing and communication plans. Ensures brand
standards are followed to guarantee the integrity of the brand.
Researches, executes, monitors and measures the effectiveness of
various marketing and communication efforts showing return on
investment.
- Partners with outside vendors in production of marketing plans
and tactics, supervises media placement, tracks advertising and
evaluates results.
- Coordinates relationships with the media and prepares, reviews
and distributes all official press releases. Works closely with
system crisis communication, leads external and internal crisis
communication efforts and acts as the public information
officer.
- Exercises independent judgment in supervising and responsibly
directing assigned staff. Delegates and assigns work to personnel
for effective utilization of their skills and to meet business
needs. Recruits and orients new employees. Ensures all employees
are sufficiently trained to carry out their duties. Creates an
engaging workplace and encourages others to contribute creative and
innovative approaches to achieve continuous improvement. Drives a
performance culture through appraisals and other coaching.
Disciplines personnel when deemed appropriate.
- Performs other job-related duties as assigned.Organizational
Requirements:Adventist Health is committed to the safety and
wellbeing of our associates and patients. Therefore, we require
that all associates receive all required vaccinations, including,
but not limited to, measles, mumps, flu (based on the seasonal
availability of the flu vaccine typically during October-March each
year), COVID-19 vaccine (required in CA, HI and OR) etc., as a
condition of employment, and annually thereafter. Medical and
religious exemptions may apply.ABOUT USAdventist Health is a
faith-based, nonprofit, integrated health system serving more than
90 communities on the West Coast and Hawaii with over 400 sites of
care, including 26 acute care facilities, clinics, home care, and
hospice agencies in both rural and urban communities. Our
compassionate and talented team of 37,000 includes employees,
physicians and volunteers driven in pursuit of one mission: living
God's love by inspiring health, wholeness and hope.
Keywords: Adventist Health, Burbank , DIRECTOR, MARKETING & COMMUNICATIONS, Advertising , Bakersfield, California
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